Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

AppLovin’s APP narrative has evolved from game development to algorithm-led precision, marking a bold transformation few ...

Great campaigns, like great wine, are never the result of a single ingredient or effort—they emerge when all elements work ...

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

ChatGPT already uses some advanced personalisation, making search recommendations based on a user’s search history, chats and ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Consumer technology has created many new ways for marketers to communicate with potential customers, adding more advertising choices to their marketing mix. Traditional forms of advertising, such as ...

Learn how advertising injury coverage can defend your business from claims like libel, slander, and copyright infringement, ...