Adobe is shoring up its support for display ads with the acquisition of dynamic creative optimization (DCO) tech from Collective, called Ensemble. The small technology pick-up, announced at the firm’s ...

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

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Adobe Systems IncorporatedADBE on Monday announced the launch of Advertising Cloud TV and its integration with Adobe Analytics cloud. The move is aimed at improving advertisers reach with appropriate ...

A still from an Adobe Firefly-generated video. Photo: Courtesy Adobe. Adobe, the digital software powerhouse behind the world-famous Photoshop app, revealed something new in a Monday post on the ...

Adobe is giving customers access to more data with the launch of a new offering, the Audience Marketplace. The company already offers the similarly named Audience Manager, where customers can bring ...

Adobe is starting to dip its toes in the water with regards to virtual reality advertising: The company is showing of a project for advertising in VR at the Mobile World Congress (MWC) in Barcelona ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe has acquired video advertising platform Auditude, the companies ...

Adobe today has launched an ad campaign that gushes “We Love Apple,” though after listing all the things the companies have in common it ends by scolding Apple for blocking technological freedom of ...

Five years after Adobe paid $540 million for adtech business TubeMogul, only a small part of the business remains. Former employees, analysts, and ad buyers broke down what happened to Adobe's ...