The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart, yet ...

The Drum Honors is our year-end celebration of the companies, people and work that performed best across The Drum’s entire ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

There are more ads than ever, and with AI, they’re being produced faster than you can blink. Honestly, many are easy to miss. But a few campaigns this year have managed to wake Ad Nut from an ...

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

On Tuesday, Choice Hotels International launched its 2025 global marketing campaign aimed at “maximizing” the guest experience and building brand recognition and loyalty across its 22-flag portfolio.

Rivian is launching its first ad campaign, with digital ads showcasing stories from Rivian owners about how they’ve used their electric truck’s unique capabilities in interesting ways. An ad campaign ...

Automotive giant Ford Motor Company (NYSE:F) has launched a new advertising campaign aimed at showcasing its balance between electric vehicles and traditional automobiles. What Happened: With a new ...

California Gov. Gavin Newsom is launching an aggressive ad campaign Tuesday to boost his quest to revamp the state's congressional maps in response to Republican maneuvering in Texas. The initiative — ...