Apple is working to make the product more intuitive for users while addressing publisher-side concerns, execs who have met with the phone maker said.

Apple has almost one billion subscribers on its services. In total, 975 million users pay to have iCloud, Apple Music, Apple TV+, Apple Fitness+, Apple News+, or Apple Arcade. With more than 2 billion ...

Though Apple is known for hardware products like the iPhone, Apple Watch, and MacBook, its software and services division is an increasingly important part of the business. From iCloud storage and App ...

Apple and NBCUniversal are teaming up on a new streaming bundle, one that they hope will drive subscription growth at their respective direct-to-consumer services. The “Apple TV and Peacock Bundle” ...

Apple and NBCUniversal are teaming up to offer a new streaming bundle that promises significant savings for subscribers. The Apple TV and Peacock Bundle launches Oct. 20, combining the platforms' ...

After Apple became the official Formula 1 broadcasting partner in the U.S., the company also unveiled a rebrand to its Apple TV+ service, which will now be called Apple TV. While this change might ...