Benzinga.com

Tim Cook Reveals Apple's Ad Business Quietly Set A Record — While Everyone Looked At iPhones

In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...

Apple pulls iPad ad that it says 'missed the mark'

An Apple marketing exec said its ad showing a hydraulic press crushing musical instruments and art supplies "missed the mark." ...
Benzinga.com

Apple's Record-Breaking Q4, Tim Cook's Bold Prediction And More: This Week In Appleverse

Apple Inc. (NASDAQ:AAPL) reported a record-breaking fourth quarter, with CEO Tim Cook predicting an even better first quarter. Despite the iPhone 17‘s initial demand, the company surpassed analyst ...
Observer

Apple’s iPhones Are Now Made in India—Is Tim Cook’s Tariff Headache Over?

Apple CEO Tim Cook walks the tightrope between Apple’s strategy and Trump’s tariffs. Photo by Punit Paranjpe/AFP via Getty Images As Apple prepares to unveil its iPhone 17 line today (Sept. 9), the ...