When Bob Cialdini was in high school, a scout gave him an offer to play in the minor leagues. On the way to get a pen to sign the contract, the scout gave him advice that changed his life. Time now ...

Many years ago, my husband, an actor who trained and worked in England, had an exchange with the great Ralph Richardson about audience members with colds who would invariably cough at a critical ...

Berkshire Hathaway’s Charlie Munger turned me on to Robert Cialdini. Cialdini, a psychology professor at Arizona State University, wrote a book back in 1984 called Influence. Munger recognized that ...

When it comes to understanding influence, Robert Cialdini, PhD, a social psychologist and distinguished professor of Psychology and Marketing at Arizona State University, is a leading authority. His ...

An curved arrow pointing right. "Pre-suasion" and "Influence" author Robert Cialdini came by Business Insider to talk about using the tactics of "pre-suasion" to help your career. Here he tells us a ...

When it comes to energy, policymakers are often confronted with human behavior that seems irrational, unpredictable, or unmanageable. Advocates for energy efficiency in particular are plagued by the ...

Robert Cialdini is the author of Influence, a book which has been, well, very influential. It has sold over 3 million copies. Influence is not only a fun read, but it is brim-full of some of the best ...