Opening the definition dialog: Personalization, individualization and differentiation Gene Kerns September 1, 2017 Most of us struggle to clearly delineate differentiation, individualization, and ...

When I bring up the subject of differentiation to executives, they immediately think marketing department, as they are the ones tasked with that strategy. But there is a second party responsible for ...

There is a second party responsible for differentiation, and that’s the sales department. When I bring up the subject of differentiation to executives, they immediately think marketing department, as ...