Marketing

How do you calculate the return on investment for a direct mail campaign?

(C) The response rate from the newsletters (what percent of the people who got your direct mail, for example, clicked through to your site?). (D) The conversion rate (what percent of those who clicked ...
Business Wire

Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Email, According to Lob Survey

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...
Forbes

Direct Mail’s Defining Year: Stability And Strength

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...
Printing Impressions

5 Direct Mail Marketing Predictions for 2025

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...
MediaPost

It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email

An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by Lob, working with ...
Forbes

Why Smart Marketers Are Returning To Direct Mail

In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...
Entrepreneur

5 Reasons Why Direct Mail Deserves a Comeback in Your Marketing Strategy

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...
B2B Marketing Magazine

Autodesk’s direct mail campaign generates social media engagement and 193% ROI

The Shard DM was a highly effective campaign with a modest budget. With an ROI of 193%, it secured 34 new qualified opportunities across a highly-targeted list of 250 accounts, achieving Autodesk’s ...
Business Wire

GTM Partners Report Touts ROI of Sendoso’s Direct Marketing Solution

SAN FRANCISCO--(BUSINESS WIRE)--Sendoso, the global industry leader in direct marketing automation, today released a new report from GTM Partners, a data-driven Go-to-Market Analyst firm, ...
MediaPost

Email Nail Biter: Social Is A Close Second In Usage, And It's Growing, ANA Reports

Email has retained its title as the top direct-marketing advertising medium. But it is slipping a bit. Of all direct marketers, 82% use email, according to Response Rate Report 2021: Performance and ...
Printing Impressions

Direct Mail: Why Personalization Matters in 2025

Some businesses hesitate to dive into advanced personalization, worried about complexity or the risk of getting it wrong. However, the tools and software available today make this process more ...