Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool, called the BCG matrix, for categorizing a firm's products in ...

Explore the BCG Matrix "Dog" category: understand its role in business strategy, investment considerations, and strategic actions for underperforming units.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Named for the Boston Consulting Group who created it, the BCG matrix is a simple tool to assess a company's position in terms of its product range. It is designed to help you think about your products ...