Shares of Zillow and rival home listing companies fell Monday after Google began testing new home advertising features in ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Google is testing appending "learn more" links to the end of the Google search ads text. So the Google Ad will have its ...

Google (GOOG) (GOOGL) is still testing ads in AI Mode results, a PR source on behalf of the company clarified on Friday. In a post on X, Brodie Clark, an independent SEO consultant, claimed the ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Google said it again, it will soon test ads within its AI Overviews. Philipp Schindler, senior vice president and chief business officer for Google, said this in the earnings call on Tuesday night. He ...

Google is testing a new feature that allows advertisers to run A/B tests on images and videos within Demand Gen campaigns, marking a major step toward creative performance transparency. How it works: ...

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant designed to help advertisers optimize campaigns. Her verdict: promising, but ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...