I have to admit, I have a love-hate relationship with Google AdWords. As a business-to-business (B2B) marketer, I love that I can experiment with extremely specific search terms like "planned shutdown ...

It’s no secret in the industry that Google has dedicated a great deal of resources into machine learning, with the long-term vision of turning Google Ads into a fully self-serve platform without ...

Opinions expressed by Entrepreneur contributors are their own. Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to ...

In a digital-first world, businesses are increasingly turning to online advertising to reach their audiences. As competition intensifies across digital platforms, the ability to stand out on search ...

Do you want to offer top-notch PPC management without depriving your most lucrative offerings? Understand the PPC Dilemma and how to fix it. If you’re looking for sustainable growth opportunities and ...

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or ...

The average small to mid-sized business spends about $10,000 annually on Google Ads. Naturally, there are a lot of agencies and experts offering their “Google Ads Management Services” right now. If ...

Google doesn't give SEM agencies access to developers to talk through problems, which can become frustrating at times, according to the source. It's not always the case with Bing and Yahoo, he says.

There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best of both worlds. I recently received a call ...

Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract. With so many PPC agencies claiming to be experts, how do you separate true ...

As you know, Google launched an agency dashboard for Google My Business agencies that manage a lot of local businesses. The overall early response has been pretty negative around the dashboard. But ...

Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have ...