Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...

Google is introducing new augmented reality tools for beauty consumers and brands, including additional virtual product try-on and AR ads, and introducing the functionality to the mobile web. It’s ...

Google’s AR services on Android are set to gain an upgrade, adding support for multiple cameras, which should give your favorite AR apps, like 3D animals, a better sense of depth. Google Play Services ...

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At I/O 2019, Google announced a slew of AR features, including Dining and Translation filters for Google Lens. The ability to preview animals via augmented reality in Google Search is one of the more ...