So-called “clean rooms” may not be widely used in CPG marketing – yet – but a Kellanova pilot demonstrates how secure, privacy-safe data sharing between brands, retailers and other stakeholders can ...
The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate on campaigns. Case in point: Canada-based news outlet ...
Plus: How Kellanova Uses Data Clean Room Technology, X Plans A WhatsApp Competitor, MLB Invests In Pro Softball League, LinkedIn Launches Updates To B2B Video Ads Marketers are preparing to take the ...
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