Posts from this topic will be added to your daily email digest and your homepage feed. Google promised to create a better, faster web for media companies with a new standard called AMP. In the end, it ...

AMP can positively impact other ranking factors like speed, but is it a factor on its own? Read on and see what the evidence says. AMP is an HTML framework that helps desktop-optimized sites deliver ...

Independent News & Media's Head of SEO shares the results of testing the impact of AMP on Top Stories, Google Discover, and organic search rankings. The answer should have been no. But in this column, ...

Outlets and receptacles. What's the difference? Which one goes where? Our expert is here to clear up the confusion.