The current CRM scene keeps advancing at a rapid pace, with innovative companies now leaning toward options combining ...

Hightouch released Adaptive Identity Resolution on July 1, a new capability for its warehouse-native Customer Data Platform. The technology aims to help brands unify fragmented customer data across ...

TransUnion (NYSE: TRU) announced a partnership between its marketing solutions line, TruAudience, and Samooha, by Snowflake, a native data clean room solution on Snowflake. The partnership paves the ...

New AI Agent unifies customer profiles in hours, not months, giving data teams the foundation they need to unlock ROI from Artificial Intelligence Amperity, the leading enterprise customer data cloud, ...

Dr. Martens has selected the Amperity customer data cloud solution to support its global data and marketing operations strategy. The UK footwear brand is seeking the ability to recognize and engage ...

Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple ...

For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...

We’re looking at startups founded in the past four years that have recently launched new offerings for cloud, data or identity security. As threat actors continue to move away from targeting endpoints ...