Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as ...

Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 ...

Opinions expressed by Entrepreneur contributors are their own. There has been a lot of debate recently as to whether inbound marketing departments will eventually overtake company sales teams. While I ...

For decades, outbound strategies with interruption-based methods had marketers at the top of their game. However, amid the digital revolution that we live, work and shop intoday, this style of ...

A few weeks ago I wrote of the tale of How Inbound Marketing Killed Cold Calling. This go round it's all about the outbound side of the aisle. For decades, outbound marketing has been a way to spread ...

The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising. We used the LinkedIn Poll ...