Arla Foods, which owns the Lurpak butter brand, has promoted Hanne Sondergaard to the post of UK marketing director. Sondergaard will start her new job immediately. She replaces Frede Juulsen, who is ...

Lurpak brand ambassador Douglas the Butterman has melted into marketing history. The trombone-playing figure has been axed by Arla in favour of a new campaign that aims to play on the number one ...

A unique product, with a strong foothold in the minds and hearts of Brits: Lurpak is a premium lactic butter, made in Denmark with all natural ingredients for over 100 years. Its high-quality and ...