MASKS AND SERUMS, YOU MAY HAVE HEARD THE TERM SEPHORA KID TO DESCRIBE KIDS AS YOUNG AS EIGHT HEADING INTO COSMETIC STORES. THIS ONE’S NEW FOR ME, BUT YOU SOUND LIKE PERSONAL EXPERIENCE. WESH 2’S PAOLA ...

SEATTLE — With tween beauty growing in popularity, it's important to know the basics when it comes to age-appropriate skincare and makeup. Seattle makeup artist Michelle Wight says that starting ...

Like many millennial moms, I remember officially graduating from Lip Smackers to The Body Shop’s Kiwi Fruit Lip Balm. Today, I might be labeled a “Sephora Kid” for all the sampling of beauty products ...

As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below* With back-to-school season here, your tween may be looking ...

The Gen Z-er knows exactly what’s cool nowadays, whether that’s beauty, fashion, tech or lifestyle. And not only do they follow the latest and greatest trends, but this is the generation of the trend ...

Finding the perfect gift for the tween girl in your life can feel like the most daunting task on your holiday to-do list. Generation Alpha girls are sophisticated and discerning. They prefer their ...