Online media planners and strategists have long complained about the lack of effective reach and frequency tools, reliable media measurement techniques, and deficiencies in audience ratings data. Now, ...
Learn how accounting measurement quantifies economic activities, enabling better business analysis and comparison through ...
The international interlaboratory comparison (ILC) outlined improvements that reduce measurement uncertainty, in some cases by a factor of 15, and which will be the basis for a new international ...
Figure 8 The three antennas were compared every 100 MHz in the horizontal polarization at a 3-m test distance and compared quite well. All three antennas measured within 3 to 5 dB of each other as ...
A measurement or observed value is discussed as the sum of two components-one the absolute value of the characteristic measured and the other an error of measurement ...
“Beyond Measure,” by James Vincent, tells the story of human civilization through its systems of measurement, showing how they have promoted knowledge, social control and ongoing conflict. By Jennifer ...
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