Mountain Equipment Co. CEO Eric Claus was heading down a highway during a visit to Toronto last week when he pointed to the roadside. “There’s the MEC store,” he said. Another member of the retailer’s ...
TORONTO, Ontario (CTV Network) — When Eric Claus took over as CEO of Mountain Equipment Co. in late 2020, it didn’t take long for the issue of the logo to come up. Seven years earlier, the company had ...
The consultancy began working on the project in January this year, and has created a new identity and brand guidelines to be used across all touch points including MEC’s website, stationery, signage ...
The consultancy began working on the project in January this year, and has created a new identity and brand guidelines to be used across all touch points including MEC’s website, stationery, signage ...
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