Technology in cars is usually helpful but could it also be cute? MINI‘s answer to that question is Spike, an animated dog that doubles as a virtual in-car personal assistant. The mascot will premiere ...

From man’s best friend to in-car virtual assistant. Mini is planning to introduce its new in-car virtual assistant, designed with a little more personality than your typical voice-activated system.

If you're not already familiar, Spike has been Mini's bulldog mascot since the modern Mini was introduced back in 2001. It's not exactly the most well-known mascot in the world, as evidenced by the ...

MINI has presented its new intelligent personal assistant at the Auto Shanghai International Trade Fair titled, Spike. Inspired by the English Bulldog, he provides various forms of support to drivers.

Are you a print subscriber? Activate your account. By Erika Wheless - 3 hours 51 min ago By Jon Springer - 4 hours 21 min ago 4 hours 21 min ago By Parker Herren - 4 hours 21 min ago 20 hours 24 min ...

Numerous car companies are trying their hands at digital assistants, but Mini is planning something more... characterful. The automaker has unveiled Spike, an English Bulldog-inspired helper coming to ...

Mini gives us our first look at the design and technology in its next generation of cars and EVs this week, showcasing a dashboard that blends familiar themes with a new 9.4-inch round OLED ...

MINI is looking into its own future of motoring, which will include a new personal assistant. Inspired by the English bulldog, which has been used by MINI since its modern-day birth in 2001 as part of ...

Mini is putting a furry face to the digital assistant that will feature in its upcoming models, starting with the Aceman concept. His name is Spike and he’s a virtual English bulldog that lives in the ...