Robert Cialdini, Ph.D., is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford ...

Robert Cialdini published a paper called “Basking in reflected glory” early in his career (Cialdini, Borden, Thorne, Walker, Freeman, and Sloan, 1976). The findings showed that students at ...

This is the second part of a two-part series in which we explore how the concept of “URU” (Understanding, Respect, and Unity)—or making people feel understood and respected by tailoring your messaging ...

The second of a two-part series. Click here for part one. I previously made the point that despite the complexity and diversity of human interactions, there are nevertheless a handful of ...