Soft plastic stick baits are among the most versatile and effective lures available. They can be rigged in various ways and fished within inches of the surface out to 20 feet or more. Popular ways to ...

The Gary Yamamoto Senko is known by virtually every bass angler. The 5” is a solid pick for its medium size and versatility in different situations. This 30 pack kit should last you plenty of trips ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure.

A bass angler's boat is loaded with weaponry in the spring months: spinnerbaits, topwaters, plastics, jigs, crankbaits, jerkbaits and swimbaits. However, springtime tactics often don't include ...

As an angler, have you ever had an idea on how to improve, or create a new fishing lure, one that you’re sure is a breakthrough and that’s never been thought of before? My grandfather’s tackle box was ...

Anglers in saltwater and fresh water have been insisting for generations that fish get “smarter” — refusing to bite certain baits after repeated encounters. But a team of researchers from the ...

A rural Brainerd man, passionate about fishing and wanting kids to get into the sport, is combining those interests in making recycled fishing lures to distribute to youths across the state. Larry ...

FourBridges Capital announced Wednesday that Gary Yamamoto Custom Baits, Inc. has been sold to GSM, Inc., a portfolio company of GridIron Capital. FourBridges structured and negotiated the deal on ...