The spots, created by BBDO New York, feature new NFL-themed Snickers hunger bars. The bars will be available throughout the football season and replace the iconic Snickers on packaging with what can ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 day 16 hours ago By Ad Age Studio 30 - 1 day 19 hours ago 1 day 21 hours ago By Tim Nudd - 1 day 22 hours ago 1 ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Fritz Brumder, CEO at Brandlive. In 1981, Schlitz Beer conducted the first ...

Following on its innovative but somewhat puzzling live Super Bowl ad starring Adam Driver, Snickers today unveiled two new 30-second TV ads on YouTube. Both ads are new variations on the brand’s ...

BBDO in Beijing created the online efforts, which tout Snickers' functionality and highlight the 'energy food' product attribute of the brand known better as confectionery. Last year's rendition saw a ...

When you are introducing a new product to the populace, it is important that your ad campaign make a strong first impression. You might try associating this new item with an A-list celebrity, or you ...

MIDLAND — The Saginaw News and Bay City Times today will examine the all-time most memorable Super Bowl ads with the help of Saginaw's top elected official. Mayor Greg Branch, who also works as a ...

Snickers is continuing its successful cranky campaign with a funny Super Bowl 50 ad. Along the lines of past Super Bowl commercials starring Betty White and Danny Trejo, Willem Dafoe is the latest ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Songs For Screens is a Variety column sponsored by music experiential agency MAC Presents, based in NYC. It is written by Andrew Hampp, founder of music marketing consultancy 1803 LLC and former ...