Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, ...

Americans’ loyalty to TV has never been stronger. More movies and shows are viewed on more devices by more people for more time than ever before. But the way Americans view their TV -- through what ...

Some people tune in for the football game, others for the commercials or halftime show. No matter what your game plan is, everyone deserves to score the best picture quality on their TV for the Super ...

In the past, large linear audiences weren’t always addressable, and TV tune-in marketing was more “spray-and-pray” than precise. But TV tune-in, that mainstay of traditional linear promotion, is ...