Adam is a lifelong gamer who enjoys RPGs, action adventure games and a healthy helping of VR to boot. He has written for countless sites in the gaming medium, and you can find him playing the newest ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Explore the future of in-game advertisements with insights from EA's CEO Andrew Wilson. This video discusses the emerging trend of ad-supported free-to-play games and outlines the implications of ...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...

Mobile game developers Microfun, Nanobit, and Magic Tavern have been accused of reinforcing harmful stereotypes and gender-based violence in a new report about mobile game advertising. In a Sky News ...

The best way to get eyes on any product is through ads, and the video game industry is no different. While everything is mass ...