40/29 News on MSN

Walmart hoists 16-foot smiley face sculpture on the roof of Sparky Building

Walmart installed a 16-foot sculpture of the company's smiley face, known as Sparky, on the roof of the Sparky Building via a ...
MediaPost

Walmart Re-Embraces The Complexity Of The Smiley Face

Walmart is resurrecting the sunny-yellow smiley face in its marketing, saying it hopes it will add spark to its “Everyday Low Prices” positioning. But that simple smile masks an increasingly complex ...
St. Louis Post-Dispatch

Wal-Mart revives smiley face image for price marketing

Price signs are shown at a Wal-Mart store in a Las Vegas file photo from May 16, 2006. (AP Photo/Jae C. Hong, File) FAYETTEVILLE, Ark. • Wal-Mart is reviving its yellow smiley image to be the face of ...
NPR

Frenchman Fights Wal-Mart for Smiley-Face Rights

Wal-Mart wants to trademark the yellow smiley face image for use in the United States retail sector. The retail giant uses the smiley face on uniforms and promotional signs. A Frenchman who claims the ...
Wall Street Journal

Wal-Mart’s Other Smiley Face

Wal-Mart Stores awarded its new communications and lobbying chief $3 million in restricted stock and nearly 169,000 options. Wal-Mart, Bentonville, Ark., hired Leslie Dach from public-relations firm ...