YouTube is stepping up its original content production in a big way. The Google subsidiary recently announced partnerships with five of the top content producers on its platform: Smosh, the Fine ...

When it comes to social media platforms, no one celebrates creators like YouTube. But during this year's Made on YouTube event on Tuesday in New York, the company really put its development money ...

Ads that appear in video podcasts are alluring for visually-minded marketers but may perform worse on the whole than ...

As YouTube hits one year atop the Nielsen Gauge charts, some of its top creators weigh in on why the platform has become bigger than Netflix on TV sets. By Alex Weprin Senior Editor The stunt took ...

Learn the essential elements of a successful YouTube strategy for businesses. Find out how to create captivating videos and avoid common pitfalls. There are tons of reasons you want to be on YouTube, ...

YouTube has announced plans to produce a raft of original programming beginning this year, as the Google-owned video site moves to counter the rising tide of premium streaming services like Netflix, ...