A neuroscientist has proposed a new, ground-breaking explanation for the process of 'habituation,' which allows the brain to filter out significant environmental stimuli from the insignificant, and ...
Researchers have identified how your mind processes and differentiates between positive and negative ones when you're trying to get a job done. You're walking up your driveway, laden down with ...
Spilled coffee on your khakis, check engine light blaring bright, laptop possessed by a digital demon again. But then your phone buzzes. It’s a picture sent by your spouse of your beloved family dog ...
The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...
We’ve all heard the phrase, “Perception is reality.” Nowhere does that hold more true than for marketers trying to drive awareness, consideration and purchase of their products and services. The ...
Christmas is not only a season of unity and celebration, but also a key time for consumption. Christmas marketing strategies appeal to our emotions and trigger psychological stimuli that push us to ...
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