Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

Buying a car can be the second most expensive purchase many consumers make in their lifetime. Securing this high-ticket item has historically been a somewhat painful experience filled with haggling ...

In a sellers’ market like the one we’re in, you’ll want to act fast when you find your dream home. This means having a lender lined up by being pre-approved for a mortgage. Mortgage lenders are ...

Traditionally, big sales have been made with a handshake, not a buy button. Because of this, B2B sales teams have long lacked the incentive to adopt new technologies, such as sales enablement ...

Though often one of the most rewarding purchases you can make, buying a home isn’t easy – whether it’s navigating mundane legalities, holding your breath through inspections, or trying to convince a ...

Forbes contributors publish independent expert analyses and insights. I write about achieving wealth and how it intersects with our lives. There is a seismic shift in the real estate market and it’s ...

The new year will bring major changes to car buying in California. Among the changes is a first in the nation rule that will ...

The General Services Administration is launching a new tool to help simplify the federal buying process, providing the acquisition community with streamlined market research, searchable templates and ...

Far too often, retailers think that consumer buying is randomized – that certain products appeal to certain customers and that a purchase either happens or it doesn’t – disregarding important ...