For decades, women entrepreneurs have been described as the “fastest-growing segment” of business owners. But in 2024, something fundamental shifted. Women didn’t just gain ground. They reached a ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Despite women starting businesses at record rates, only 1.9 ...

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. It’s no secret that female-led companies secure between just ...

lululemon athletica inc.’s LULU women’s business remains at the core of its brand identity and long-term growth strategy. The company continues to see strong traction across women’s franchises, ...