SELF CONTROL is one of our most cherished values. We applaud those who have the discipline to regulate their appetites and actions, and we try hard to instill this virtue in our children. Think of the ...

Out-of-control behavior by CEOs and other powerful people constantly makes headlines -- so much so that some might consider impulsivity a pathway to power. New research finds that having self-control ...

In a now-famous experiment published in the Journal of Consumer Research, Baba Shiv and Alexander Fedorikhin asked students to choose between chocolate cake or a healthy fruit salad. Prior to that, ...

A new study published in Social Psychological and Personality Science challenges the conventional wisdom regarding the ...

If you are a psychology enthusiast, you have probably heard of the famous marshmallow test, developed by the late Walter Mischel. In this task, kids are given a single treat, such as a marshmallow, ...

These are comments I might get when people learn about my lifestyle. I’m one of those annoying people who eat lots of fruits and vegetables, exercise five times a week, save a portion of their salary, ...

A scientific squabble over how to define self-control draws from an unlikely source: A story from Greek mythology. Sailing home to Ithaca after the Trojan War, Odysseus longed to hear the Sirens’ ...

Self-control is often misunderstood as denial, but research shows it is a quiet form of power. This list examines five non-fiction books that explain restraint through psychology, economics and ...