External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...

Links As Trust And Context Signals, Not Drivers Of Ranking Links increasingly function to confirm that a site is legitimate ...

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Link velocity refers to the speed at which a website earns or loses backlinks over a given period. Search engines like Google use this to understand how your website is performing in terms of ...