In the world of marketing, it takes a lot of skill and savvy to thrive. And these days, data analysis is at the top of the list. One of the most popular tools out there for using data to your ...

In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your ...

Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you ...

Web marketers can benefit greatly from using Google Analytics to track goals. Goals allow Analytics users to determine paths that their potential customers take in order to achieve a desired result.

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

You can use a programming language like R to bypass the Google Analytics Web interface to retrieve the data you want. Here's a step-by-step. Google Analytics is a useful tool for measuring website ...

Opinions expressed by Entrepreneur contributors are their own. In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data ...