Entrepreneur and a key contributor to the Lean Startup movement, Steve Blank coined the term “get out of the building” (GOOB), which means to get to know your customers in their …

Dec 3, 2025 · Customer research is conducted so as to identify customer segments, needs, and behaviors. It can be carried out as part of market research, user research, or design research. …

2 days ago · The value proposition canvas is a tool businesses and designers use to analyze, evaluate and adjust the value proposition of their product or service to align with their …

Lean UX has the same goal in mind as other forms of UX, it’s just that the way you work on a project is slightly different. Let’s take a look at how it works.

It is easy to be tempted to look at the objective of your user research and pump out a solution that fits your best idea of how to achieve those objectives. Tha...

Learn to use analogies as a designer to build empathy with users, to synthesize and define information and to generate new ideas.

Learn how to create engaging mobile experiences with the IxDF Mobile UX Strategy course. Master user research, content strategy and accessibility to build better apps.

Lean UX (user experience) is a collaborative, outcome-driven design approach that thrives on rapid cycles of hypothesizing, prototyping, testing, and iteration. Teams work cross-functionally …

Guerrilla testing is a quick, informal usability testing method where UX (user experience) designers approach people in public spaces to get immediate feedback on prototypes or …

6 days ago · Learn User Experience (UX) and Design from the world' s largest open-source design library.